Another company already tapping the vision market is Tokyo-based Universal View, which sells contact lenses that correct eyesight while sleeping. The lens adjusts the contour of the cornea to help it focus on distant objects. Priced at about 150,000 yen ($1,420), the product is being used at 450 medical institutions across Japan. "It's cheaper than LASIK surgery, which costs around 300,000 yen," said Universal Director Masaru Hashimoto.