Honda to aim at North American youth

[Hachiko]

Honda Motor Co. will start selling in 2006 a lower-priced car targeting young people in North America, a market the automaker sees as key to continued growth, chief executive Takeo Fukui said Thursday.

Honda Motor Co. Chief Executive Takeo Fukui pauses Thursday during a news conference in Tokyo.

The "entry-level car" will be priced lower than the Civic compact, which starts at about $13,000, to respond to growing demand for cheaper models, Fukui told reporters at Honda's Tokyo headquarters. He declined to give details.

"The North American market remains crucial for Honda," he said.

Honda will continue to introduce other models in the United States, including a remodeled Odyssey minivan this fall and the Honda SUT sport utility pickup next spring, he added.

Japan Times

 

[RockLee]

If they do it in Europe too it's Cool I love Honda & Mitsubishi !!! POWERCARS