There was an excelent article on Mizu Shoubai, or "the water trade", in an older issue of the Japanese language learning magazine, Mangajin... Imagine the day-to-day expectations of the Japanese male, for one example, I call my boss "Jim", not kacho-san... There is a strict office policy (one of the many reasons it is difficult for foreigners to break into Japanese business, for the believe of their inability to adhere to these unspoken rules), and believe it or not, there is sometimes an unspoken rule of outside fraternization amongst coworkers at places like yakitori & izakaya... Especially during a time when bonuses are handed out.
I know a lot of people around here have some ill-feelings about mizu-shoubai, but, just as there are many foreigners in Japan who feel isolated and ill-at ease with others, there are just as many Japanese who feel the same way--- For some, mizu-shoubai is simply a means of blowing off steam while in the company of attentive, cute, female servers... To others its a means of interacting with women in an environment that is pre-set to allow just that--- Drinking alcohol, and talking to women, even if your topic of discussion is less than lively.
Anyone who has been to mizu-shoubai will also know that it is nothing like a strip-club or "gentleman's club" as the euphemism goes... You might be ill at ease to learn that the girls themselves are often dressed as neko-chan cat girls, school girls, or sexy-police officers... but as I've said before, where you pay for fantasy, expect the status quo for those who pay to play.