- 14 Mar 2002
- 21,050
- 18,903
Japanese discount chain Don Quijote opened a new store in Tokyo's Asakusa district on 25 June, with overseas tourists expected to make up the bulk of its customers. The new outlet, located in Asakusa Ekimise, sits within a commercial and station complex with direct access to trains to Tokyo Skytree, just one stop away. The area is one of Tokyo's most popular tourist destinations, known for Sensōji Temple and its traditional streets.
By leveraging its location and ease of access, the company expects 70-80% of customers to come from overseas. Of those visitors, around 20% are expected to be from the United States and Europe, while Taiwanese tourists are projected to account for about 15%.
Shoppers are expected to spend only around 10 minutes in the store on average, considerably less than the more than 40 minutes typically spent in other Don Quijote outlets. To encourage quick purchases, the store will feature displays ranking popular Asakusa souvenirs. The chain's trademark handwritten promotional signs will be used mainly in English, with Chinese and Korean also appearing on displays for popular products.
For a limited period, customers who spend more than 3,000 yen (about US$18) on chopsticks will be able to have their names printed on them.
The store will also introduce capsule toy machines stocked with exclusive goods featuring Don Quijote characters. Access to the machines will be limited to customers spending more than 10,000 yen. To mark the opening on Thursday, the company also plans to hold a traditional mochi pounding event.
Paywall alert:
asia.nikkei.com
By leveraging its location and ease of access, the company expects 70-80% of customers to come from overseas. Of those visitors, around 20% are expected to be from the United States and Europe, while Taiwanese tourists are projected to account for about 15%.
Shoppers are expected to spend only around 10 minutes in the store on average, considerably less than the more than 40 minutes typically spent in other Don Quijote outlets. To encourage quick purchases, the store will feature displays ranking popular Asakusa souvenirs. The chain's trademark handwritten promotional signs will be used mainly in English, with Chinese and Korean also appearing on displays for popular products.
For a limited period, customers who spend more than 3,000 yen (about US$18) on chopsticks will be able to have their names printed on them.
The store will also introduce capsule toy machines stocked with exclusive goods featuring Don Quijote characters. Access to the machines will be limited to customers spending more than 10,000 yen. To mark the opening on Thursday, the company also plans to hold a traditional mochi pounding event.
Paywall alert:
Don Quijote opens Tokyo store in Asakusa focused on overseas tourists
Shop with access to trains for Skytree gives customers experiences, such as 'sushi making'
asia.nikkei.com
