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Coffee-flavored Coke

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mdchachi

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I just noticed that coffee-flavored Coke finally made it to the US after debuting in Japan in 2018. Is it still (or was it ever) popular in Japan?


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thomas

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I didn't even know it existed. It seems it's no longer available: no info on the official websites while all retailers mark it as "currently unavailable".
 

mdchachi

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I didn't even know it existed. It seems it's no longer available: no info on the official websites while all retailers mark it as "currently unavailable".
Not surprising. There's a lot of competition in Japan for coffee drinks and drinks in general.
 

Lothor

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I think that the idea of these novel drinks is that it's good for manufacturers to keep their R&D staff busy, and even if they will probably be unsuccessful in a crowded drinks market where people often buy the same drinks out of habit, a successful drink will be very profitable. So manufacturers keep making them, the coke affectionados, etc., buy them and interest is generated in the produce, so the manufacturers don't lose much money and they might just get lucky by finding a winning product. I'm sure coffee-flavoured coke was such a product.
 

mdchachi

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I think that the idea of these novel drinks is that it's good for manufacturers to keep their R&D staff busy, and even if they will probably be unsuccessful in a crowded drinks market where people often buy the same drinks out of habit, a successful drink will be very profitable. So manufacturers keep making them, the coke affectionados, etc., buy them and interest is generated in the produce, so the manufacturers don't lose much money and they might just get lucky by finding a winning product. I'm sure coffee-flavoured coke was such a product.
Plus there is a whole market in "new" (recycled) 季節限定 drinks that cycle in and out of the market.
 

Lothor

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Plus there is a whole market in "new" (recycled) 季節限定 drinks that cycle in and out of the market.
Yes that too. I always wonder why Japanese people don't sick of the tired cash-ins on sakura in spring, etc.
 
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