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Japanese Food Akita-based confectioner creating insect-inspired sweets

thomas

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Akita-based confectionery Komatsuya Honten launched a "kimokawaii" insect sweets line that has proven to be all the rage. "Kimokawaii" (キモ可愛い) refers to something attractive and repelling at the same time. Komatsuya produces bee larvae, rhinoceros beetle larvae and other insects popular with Japanese children.




Photo credit: Hideki Muroya via Mainichi





Mail order is available.

 
Heavy on the キモ and sadly lacking on the かわいい
 
Tempting. My wife hates bugs so much she even hates butterflies.

Halloween gift, perhaps?

Sadly, bug panic is virulent in Japan. My better half is quite laid-back with critters unless it's a mukade venturing into our futon. Her nephews freak out over the tiniest fly. Blame urbanisation.

 
One time when my son was really young -- less than a year I think -- I showed him a cush ball in a store and he strongly recoiled.
So I think there are some innate feelings about creepy critters built into us to help keep us safe.
 
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