This Year Marks Showa 100!

Hiroyuki Nagashima

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"Showa 100" refers to the 100th year since the beginning of the Showa era in Japan, which started on April 29, 1926. Although the Showa era officially ended in 1989 when Emperor Hirohito passed away, the year 2025 marks what would have been the 100th year of the Showa calendar if it had continued. It's often used nostalgically to reflect on Showa-era culture and history.


This Year Marks Showa 100! How Many Can You Answer? N-STA "Showa Quiz" [N-STA Commentary]|TBS NEWS DIG

"Showa Day" is just around the corner.
The year 2025 marks Showa 100. Let's take a nostalgic look back with vintage footage.
■ A Museum Showcasing Showa Culture Opens in Odaiba! What Is the Mysterious Sphere?
Today, on April 25th, the Odaiba Retro Museum opened in Odaiba, Tokyo. The facility aims to pass on "Showa culture" to future generations.
Upon entering, you're greeted by a "snack bar area" complete with a spinning mirror ball and the classic clinking sounds of change.
The museum also features nostalgic recreations of Showa-era townscapes, such as police boxes and public bathhouses.
Visitor (in their 50s):
"This brings back memories. These are the actual items we used back in the Showa days."
In the snack bar area, there's a mysterious sphere — which turns out to be a television set. It was manufactured in Showa 45 (1970) and cost 38,000 yen at the time. Adjusted for today's prices (based on the Bank of Japan's Corporate Goods Price Index and Consumer Price Index), that would be about 100,000 yen.
From the archives of TBS, a nostalgic clip shows a creature that once captivated the nation — the frilled lizard. Featured in the 1983 animal show Exciting Animal Land, its amusing running style made it a fan favorite.
The segment also revisits the notorious "painful commuting trains" of the Showa era, where platforms were so packed that passengers couldn't even board.
To help, staff known as "pushers" or the "rear-end push squad" would cram people into trains. There were even workers called "pullers", whose job was to drag excess passengers off the train.
■ Showa Turns 100… Was the Game Boy Released in Showa or Heisei?
Anchor Masatoshi Namba:
April 29 is "Showa Day," and in 2025, it marks the 100th anniversary of the Showa era, which began on April 29, 1926.
Let's take a look at whether some famous products and trends originated in the Showa or Heisei era.
First up, game consoles. Nintendo is scheduled to release its new console, the Nintendo Switch 2, on June 5. Reportedly, about 2.2 million people have entered the lottery for a chance to buy one.
The iconic Game Boy, one of Nintendo's early handheld consoles, was released in Heisei 1 (1989), in April. The series has sold a cumulative total of 118 million units.
Weather forecaster Masamitsu Morita:
"I remember buying one when my child was born."
Namba:
Recently, as rice prices have continued to rise, demand for ready-to-eat rice has grown. Sato's Rice, a popular brand of microwavable rice, was released in Showa 63 (1988).
Morita:
"I still remember the commercial — 'Rice in just two minutes after you walk in the door.'"
Namba:
About 30 years ago, loose socks and mini-skirts were a major fashion trend among high school girls. Shibuya was packed with what were called "kogals."
The landmark Shibuya 109 shopping center, a mecca of this fashion, opened in Showa 54 (1979) under the name "Fashion Community 109," on April 28 — now known as "Shibuya Day."
■ Do You Know This About Showa? McDonald's "○○○○○ Set"
Namba:
In the 1950s and 60s, the predecessors of biker gangs were known as the "Thunder Tribe" (Kaminari-zoku) — named for their loud, thunder-like engines. They popularized a riding style with legs stretched backward.
By the 70s and 80s, full-on biker gangs had emerged. They used stylized kanji "wordplay" for slang expressions. Here are some examples:
  • 愛羅武勇I love you
  • 阿離我拓Arigatou (thank you)
  • 仏恥義理Bucchigiri (reckless/going all out)
  • 魔苦怒奈流怒Makudonarudo (McDonald's)
Speaking of McDonald's, Japan's first location opened in Showa 46 (1971) in Tokyo's Ginza district. In Showa 62 (1987), a particular set meal won the Buzzword of the Year "Popular Award."
Anchor Maoko Hibi:
"Is it still around today? The only one that comes to mind is the Happy Meal."
Namba:
The answer is the "Thank You Set" (San-kyuu Setto).




A combo of hamburger, small fries, and a drink originally priced at 520 yen was sold for just 390 yen.
This price drop was possible thanks to the economic impact of the Plaza Accord, which saw the yen's exchange rate improve dramatically — from 250 yen to 140 yen per US dollar — resulting in lower prices.
 
"Showa 100" Captivates Gen Z! Exploring the Curious Charm of "Showa Retro" in Miyagi – Old Yet New (April 29, 2025, 18:12)


April 29 is "Showa Day." This year marks the 100th year of the Showa era, and now, the culture and items of that era—referred to as "Showa Retro"—are gaining attention, especially among Gen Z and younger generations unfamiliar with Showa.
From rotary dial telephones to old enamel advertising signs once seen on street corners, the Matsushima Retro Museum offers a nostalgic collection of Showa-era goods. Surprisingly, many visitors are in their 20s and 30s—generations who never lived through the Showa era.
Visitor:
"I was born in 1990—so I'm a '90s kid. This era predates even my childhood, but it somehow feels nostalgic and calming. It's very cozy."
As we enter the 100th year of the Showa era, a "Showa Retro Boom" has emerged, with renewed interest in the culture and design of the time. Even in a major CD shop in Sendai City, items that were once common during the Showa period are making a comeback.
Announcer Sakura Takahashi:
"Right at the entrance is a section filled with analog records that were popular during the Showa era."
This store tripled its vinyl section when it renovated two years ago due to strong sales.
Sho Hayase, Record Section Manager, Tower Records Sendai PARCO:
"Sales have doubled compared to during the COVID pandemic."
Not just this store, but across Japan, vinyl record sales are thriving. Last year, they reached 7.8 billion yen—exceeding sales from 1989, the final year of the Showa era. Behind the trend are re-releases of classic albums and new artists releasing vinyl alongside CDs—fueling what's being called the "analog record boom."
Sho Hayase:
"We see high school students in uniforms and college students—basically Gen Z—buying records."
We spoke to a Gen Z customer in the store.
Customer:
"I've bought about five records. I just started recently. I bought them just because they look stylish. I think the charm is that old things can seem trendy and fashionable."
Sho Hayase:
"Instead of just listening through streaming services, flipping the record over and really experiencing the act of listening to music—there's something about that people seem to enjoy."
Why is Gen Z so drawn to the Showa era?
Professor Koji Namba, Kwansei Gakuin University, Sociology Department:
"Everything today moves so fast. So for Gen Z, things that take time or effort can actually feel refreshing and new."
But they aren't simply copying Showa culture—they're blending it with modern conveniences.
Professor Namba:
"They may use analog records, but connect them via Bluetooth. Old items have been made easier to use. They're not a hassle. These improvements help them fit into Gen Z's digital and media environment."
The "Showa Retro" trend is winning Gen Z's hearts and fueling a cultural movement. One person even opened a café inspired by the era. Step inside, and it feels like you've time-traveled into a classic Showa-style kissaten.
The café's owner?
Masaki Tanno, Café Jijihoudan (Q: How old are you?)
"I'm 30, born in 1994—Heisei era. But I love Showa retro, so I opened this Showa-style café."
Masaki fell in love with the Showa aesthetic. He started his café as a pop-up three years ago on Showa Day and opened a permanent retro-themed café last year.
Masaki Tanno:
"Since I was a kid, I've instinctively liked Showa retro things. I wanted to recreate that vibe. Even though I was born in the Heisei era, I thought creating a Showa-style space from my perspective could lead to something interesting."
Inside the café is a retro game machine reminiscent of the Showa era—specifically the iconic "Space Invaders" game from the late '70s.
Announcer Takahashi:
"Whoa! A UFO! Here it comes—100 points! This is fun!"
Masaki: "Right? Simple games are the best."
Takahashi: "That simplicity is part of Showa's charm."
Masaki: "Totally addictive. These kinds of games make you want to play over and over."
So what does Masaki find most appealing about the Showa era?
Masaki Tanno:
"I think the strength and resilience of people in the Showa period show through in the items and scenes of the time. You can feel human warmth behind them. I think that's what draws people in. I also think bold ideas and expressions from that era are inspiring. I want to create a time that blends the best of both worlds."
 
Our wedding ceremony was on Showa no hi it allowed some to come as it was a national holiday and 諏訪神社 had an opening that day in Nagasaki. We tend to celebrate on that day. The registry at the city office was after that due to the holiday. My wife and I are Showa, my son was born in Heisei and my daughter in the first year Reiwa.
 
There was also plenty that was bad about the Showa era. The period of totalitarian, then the war of aggression and the ensuing destitution of Japan, then later the low-quality lives spent indentured to companies to rebuild Japan, as well as the attitudes to women that the country has fortunately grown out of - remember Christmas Cakes?

Sorry to be a Debbie Downer but this wallowing in nostalgia annoys me - there is never an honest attempt to look at an era's good and bad points and learn from it. Instead there's just fluff about dimly remembered food.
 
There was also plenty that was bad about the Showa era. The period of totalitarian, then the war of aggression and the ensuing destitution of Japan, then later the low-quality lives spent indentured to companies to rebuild Japan, as well as the attitudes to women that the country has fortunately grown out of - remember Christmas Cakes?

Sorry to be a Debbie Downer but this wallowing in nostalgia annoys me - there is never an honest attempt to look at an era's good and bad points and learn from it. Instead there's just fluff about dimly remembered food.
I notice some in the US have nostalgia for the 50s yet there was McCarthyism, racial oppression, oppression of gays, hard models for people to fit in etc. We talk about "comfort women" without going into how US soliders were heavily into brutal sex trade just as much but more times. The UK had their empire. I guess the point is people like to watch back to the future or something or have a 50s dance oh were's the 50s sweet as some kind of nostalgia piece without talking about the dark sides. I think most countries do the same thing. I know Japan has war documentaries in August every year which I don't really watch, my impression is more on the hardship Japan experienced than on the hardship they inflicted on others. I think people want to remember a time of optimism of when they thought the future would be bright like bubble era Japan or when the US was growing rather than cracks showing and similar for other nations. Not saying you are wrong at all but that is what people want to remember and watch. I think many peoples want to wallow in nostalgia when they don't feel things are getting better like right now in many countries.
 
I notice some in the US have nostalgia for the 50s yet there was McCarthyism, racial oppression, oppression of gays, hard models for people to fit in etc. We talk about "comfort women" without going into how US soliders were heavily into brutal sex trade just as much but more times. The UK had their empire. I guess the point is people like to watch back to the future or something or have a 50s dance oh were's the 50s sweet as some kind of nostalgia piece without talking about the dark sides. I think most countries do the same thing. I know Japan has war documentaries in August every year which I don't really watch, my impression is more on the hardship Japan experienced than on the hardship they inflicted on others. I think people want to remember a time of optimism of when they thought the future would be bright like bubble era Japan or when the US was growing rather than cracks showing and similar for other nations. Not saying you are wrong at all but that is what people want to remember and watch. I think many peoples want to wallow in nostalgia when they don't feel things are getting better like right now in many countries.
I'm not averse to nostalgia either! I get a helpless wave of it when I see sweets with packaging from the early 80s, and hearing Abba songs reminds me of holding my mother's hand as we walked around the Quadrant shopping centre in Swansea in the 1970s – another helpless wave! And the feeling of nostalgia is entirely natural. Perhaps my worldview is tainted by the TV being on most of the time chez Lothor, but there is an awful lot of it!
 
I don't understand how people can be nostalgic for those days. Now, the 80s, on the other hand. Now those were the days. Well except for AIDS. That kind of sucked.
 
Depends where you were, of course. Britain wasn't a very happy place in much of the eighties. If you haven't already read/seen it, you might really like Ready Player One, which celebrates the creative aspects of the decade - music and video games.
 
Yea we have a Japanese TV on all day every day ourselves.
I don't understand how people can be nostalgic for those days. Now, the 80s, on the other hand. Now those were the days. Well except for AIDS. That kind of sucked.
80s were Showa until 89 anyway. I think the programming is mostly for target audiences remembering young adulthood, the target audience is for now older than us ;) You and I will be the old people Japanese nostaliga TV is targeting before you know it ;P We went to high school in the 80s, it was the bubble years yea there will be lots for it.
 
I notice some in the US have nostalgia for the 50s yet there was McCarthyism, racial oppression, oppression of gays, hard models for people to fit in etc. We talk about "comfort women" without going into how US soliders were heavily into brutal sex trade just as much but more times. The UK had their empire. I guess the point is people like to watch back to the future or something or have a 50s dance oh were's the 50s sweet as some kind of nostalgia piece without talking about the dark sides. I think most countries do the same thing. I know Japan has war documentaries in August every year which I don't really watch, my impression is more on the hardship Japan experienced than on the hardship they inflicted on others. I think people want to remember a time of optimism of when they thought the future would be bright like bubble era Japan or when the US was growing rather than cracks showing and similar for other nations. Not saying you are wrong at all but that is what people want to remember and watch. I think many peoples want to wallow in nostalgia when they don't feel things are getting better like right now in many countries. In addition, for enthusiasts looking for entertainment, it may be interesting to familiarize yourself with platforms like https://casinoofthekings.ca/low-deposit-casino/1-deposit/ that offer a variety of gambling games. Also provides information about game ratings and the like.
Nostalgia often glosses over darker truths; people choose comforting memories when the present feels uncertain or disappointing!
 
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They're literally showing scenes of war behind her. Definitely not the day's I'd want to go back to.

BTW I think it's time to remake and release this song. I bet Taylor Swift could make it a hit again.
 
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