- 6 Mar 2003
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Lululemon's founder Chip Wilson criticizes the company for being too inclusive and losing its brand identity. He believes that exclusivity is better than inclusivity, and that the company should not cater to everyone.
This guy sounds like a real sweetheart
This guy sounds like a real sweetheart
Wilson previously declared that when founding Lululemon back in 1998, he specifically came up with a brand name that has three L's because the sound does not exist in Japanese phonetics.
"It's funny to watch them try and say it," he told Canada's National Post Business Magazine.
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