According to a government survey conducted in 2022, there were 198 Naomi doctors nationwide, roughly 12 times the level of a decade earlier. One clinic visited for the report had opened only last year. It was headed by Yutaro Ishida, who joined a major cosmetic clinic in 2023 after completing two years of initial training and opened his own practice just one year later. The clinic, decorated with a red carpet meant to evoke roses, sometimes sees as many as 100 patients a day. Ishida said he focuses on careful but fast procedures. "I have confidence in double-eyelid surgery," he said. "It is cheap, good and fast, a little like Yoshinoya. Shorter surgery times also reduce the risk of infection and shorten patients' downtime, so I want to finish procedures as quickly as possible." Ishida said he originally wanted to become a pediatrician while at university, but changed his mind after seeing the harsh working environment and strict hierarchies at university hospitals during his initial training. "For the first few years, or as long as about five years, it can really feel like life at the bottom," he said. "There are systems where doctors are made to do work that even non-doctors could do, such as paperwork, and are treated almost like slaves. I saw many seniors and classmates become mentally unwell and quit.