This "marketing study" is being conducted in a very strange way. Is this for a homework assignment or a business? There aren't that many Japanese on this discussion forum to give you many replies.
Some of the English in your questions being a little unnatural despite you claiming to be from Australia, so it makes me wonder even further just who you are.
This question is far too broad for anyone to give you a sensible answer:
"How is the lifestyle of Tokyo teenagers and middle age workers?"
This questions are part of my study about marketing. I am planning to research on how Nudie (Australian juice) can enter the market in Japan (Tokyo). Therefore, I need to know the consumer behaviors of the residents, and I decide that I focus on two segments (teenage girls and middle-age workers (generation X)). I know that the question is broad, that's why I give some questions as a guideline.
Anyway, instead of suspecting me -_-", can you help me to answer these questions for my study? I won't do any harm to you mate, and I have no ill intention.
This questions[sic] are part of my study about marketing.
So this is a college or high school homework assignment then. In my opinion, your teacher has done a poor job of showing students how to conduct a survey such as this. I say this because the way that your questions are written are too absolute. They need to be more in the form of Likert style ranges or in some sort of AHP or conjoint analysis format.
Also, to come to a web site such as this, where darned few Japanese teen girls and middle aged men frequent, is not hitting the target audience you need. Perhaps looking at how Coca Cola did their original marketing for Japan would help. (That's something a marketing teacher should have advised.)
So, any answers I may give you are based on me being a middle aged white male from the U.S. and living in Hokkaido , not a Japanese person in the demographic you have chosen. Keep that in mind.
Does teenagers or middle age workers in Tokyo like import beverages better than local?
Probably local, since Japan is a pretty insular country even nowadays.
Are they price concern, health concern, or taste concern?
Yes to all three.
How is the lifestyle of Tokyo teenagers and middle age workers?
Too broad a question to answer.
Do they often consume juice?
What is "often"?
Is juice considered as healthy drinks?
There are fruit juices, vegetable juices, and various drinks containing fruit that are labeled as healthy for various marketing reasons. Some fruit juices contain 10-100% fruit, so there is another variable. Japan has tons of bottled tea and canned coffee that vastly outnumber fruit or vegetable juices, too. All of these things make it hard to answer the question unless it is in a Likert style.
What is the most famous juice brand in Tokyo?
Kagome, perhaps.
Which target group is the one that consumes juice the most in Tokyo?
Define target group options so respondents can give you answers better.
Or any other information about the consumer behavior of teenagers and middle workers toward juice in Tokyo!
I suggest you do more research on this and not ask any respondents to answer this.
How often do you drink fruit juices?
What is your favorite fruit flavor?
How much juice do you prefer to drink at once? (100mL, 300mL, 500mL)
There is also a range of questions you could ask about labeling and language and how consumers respond to advertising (foreign people vs. Japanese in commercials, for example).
The survey also needs to have a section on demographics (age, gender, location within Tokyo, for example).
But your teacher should have suggested these things anyway.
Appreciate your answer.
Well this forum called Japan reference, it is clear to me that in this forum I can ask anything regarding Japan
Also, this is actually not a survey, it is just an exploratory research for me to know the general consumer behavior. If I want to conduct a proper survey, for sure I won't go to this forum in the first place. I'll use Surveygizmo instead.
The thing is that I just want to know the general info on Juice market in Tokyo, which I could not find just by using secondary data.
Again thanks for your response, but chill man, don't be too serious and criticize strangers when you don't even know them.
Don't worry about it, he's a very serious guy, sort of an 'unwelcome wagon'.
Thing is, you can't explore the Japanese market unless you speak Japanese, or you have a native speaker working for you. English based forums are populated by foreigners living abroad.
Are you selling single servings, or family size servings? Because the market is very different for each.
In general, Japanese buy Japanese if they can, and most foreign brands are released through Japanese partnerships (as in, Kirin distributes Tropicana). There are Coke vending machines, but they are generally outnumbered by Japanese brands. Juice is popular enough, but, for single servings bottles, they tend to have 10% juice. 100% juice tends to be sold in drink boxes or mini cartons, at convenience stores.
It depends on the person of course, but I would say tea owns the market.
Yup, you can ask anything! The name of this forum is convenient for people like yourself, davinsetiawan, but it may also be a bit misleading. This is not Wikipedia, for example. Many helpful people (including myself) come here to give information and advice to anyone who wants it, and I think that's a great thing, otherwise I wouldn't be here.
Yes, as nahadef put it, I am a serious person. I do real research, both in science and language education. It's nahadef's personal opinion about "unwelcome wagon", I hope you realize, though. I'm not criticizing you as a person. I'm critiquing your methods, just so you know.
It's becoming clearer to me what you are doing with these questions. Thanks for clarifying, although the serious side of me wants to ask why you didn't say those things up front. (Don't bother answering that rhetorical question.)
The thing is that I just want to know the general info on Juice market in Tokyo, which I could not find just by using secondary data.
Thanks for the contribution, if it s possible can you guys ask your friends to do this question on this website.
Glenski, if you are a researcher, I reckon you should know the term secondary data.
Anyway, in this aspect, my secondary data is literature review and I get it from various database like google scholar and EBSCO, but still nothing talks about Tokyo in details
Glenski, if you are a researcher, I reckon you should know the term secondary data.I do, but I wanted to know your definition because it seems to me that you are fairly inexperienced, and your teachers don't seem to be providing sufficient education.
Literature reviews from published peer-reviewed journals/materials are good, and you might even consider them as firsthand information of a sort. Depends on the study. To ask people on an anonymous web site however is asking for trouble sometimes.
1) You can't confirm who replied, thus throwing your demographics off if nothing else.
2) You can't confirm who replied more than once.
3) You can't be sure that the respondents were even sincere or honest in their replies. Trolls abound here, y'know!
I won't pass along your survey to any Japanese I know because they would have the problems I described in trying to answer your questions. It seems that you aren't even considering in the slightest my suggestions as to how to fix them.
Many would also have problems with English.
my secondary data is literature review and I get it from various database like google scholar and EBSCO, but still nothing talks about Tokyo in details
Talks about what exactly? You had quite a few questions there in various areas (and one in particular that was extremely broad, as I noted). There are probably many publications or surveys that answer some of your questions but in Japanese. You are not the first to ask these types of marketing questions, I hope you realize, as my earlier reference to Coke should have suggested.
If you are doing this to really find out how to get a product into Japan, I would imagine that the company has some funding that would help with the language issue as well as distributing surveys. If this is just a class project, then you're stuck with some serious problems along those lines. You could ask for language help if it is available in your school or nearby language institute. If you could personally afford it, you might want to arm yourself with bilingual surveys and come to Japan, stand on a street corner, and hand them out in hopes that people would respond.
You might even consider contacting the beverage companies here and innocently asking what information they have found. This would be perfectly acceptable for a term paper, IMO. No guarantees on its success, due to language issues and how private the companies feel the information is. Or you could attend an exhibition and survey people and companies. FOODEX JAPAN 2021 "The 46th International Food and Beverage Exhibition"
And, of course, there's always the Japan Fruit Juice Association, but you'll have to get language assistance if you don't know Japanese. "ú–{‰Ê`‹¦‰ï
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