News Soy sauce producer Fundodai creates transparent pudding and chips

[thomas]

In the past, Fundodai came up with clear soy sauce. Now the company has created see-through snacks that look and taste refreshing to those suffering through Japan's sweltering summer. These included a clear custard pudding, which is typically yellowish. Though tougher than usual, it tasted and smelled like a typical pudding and even came with a sauce made of Fundodai's clear soy sauce and sugar syrup.

Photo credit: Manami Yamada​

Fundodai, based in southwestern Japan's Kumamoto prefecture, has brewed soy sauce since 1869. The company released a transparent version in 2019 to commemorate the 150th anniversary of its soy sauce production. Fundodai typically makes the transparent product by brewing soy sauce, then removing the colour through a proprietary process and fine-tuning the flavour. [...] Fundodai exports translucent soy sauce to 25 markets outside of Japan, and these sales account for 15% of all revenue. "People overseas are sensitive to colour," Yamamura said. The clear sauce "is becoming popular in China, Europe and Southeast Asia." Fundodai's Asakusa store counts international tourists as roughly 40% of the customers. "On weekdays, over 50% of our customers are from abroad," said a shop staff member.

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Clearly delicious: Japan firm creates see-through pudding, chips

Inventor of clear soy sauce Fundodai develops unique recipes

asia.nikkei.com

Fundodai Co., Ltd.

Fundodai Co., Ltd. (株式会社フンドーダイ) is a manufacturer of seasonings headquartered in Kumamoto City. Founded in 1869, it is a company with a long history and manufactures and sells soy sauce, including umakuchi soy sauce and usukuchi soy sauce, miso, vinegar, sauces, dressings, and other seasonings.

• JREF
• 17 Aug 2023
• Views: 863
• Category: Food Processing