It's very common/popular in Japan. I'm not a big drinker either so typically I'd drink it in a mixed drink form such a grapefruit-sour, lemon-sour, oolong tea, etc.
Traditionally, shōchū is served in one of four ways:
- Mizuwari: Shōchū served with ice and water. The amount of water depends on preference, but is often a 6:4, 5:5 or 4:6 ratio of shōchū to water, which reduces the alcohol percentage to about 15%, 12.5% and 10% respectively.
- Oyuwari: Shōchū mixed with hot water (ideally about 40-45C). This method enhances the aroma and flavor of the shōchū and warms the body.
- On the rocks: Shōchū served over ice. This is a simple and refreshing way to enjoy the spirit, especially in summer.
- Straight: Shōchū served at room temperature without any dilution. This is the best way to appreciate the original taste and character of the shōchū.
Shōchū can also be mixed with various other drinks to create cocktails. Some popular examples are:
- Chuhai: Shōchū mixed with carbonated water and fruit juice or syrup. This is a light and fizzy drink that comes in many flavors.
- Oolong hai: Shōchū mixed with oolong tea. This is a popular drink at izakaya (Japanese pubs) that pairs well with many dishes.
- Umeshu soda: Shōchū mixed with plum wine and soda water. This is a sweet and sour drink that has a refreshing taste.
- Shochu sour: Shōchū mixed with lemon juice and simple syrup. This is a classic cocktail that showcases the citrus notes of the shōchū.