The Shohei Ohtani Effect: whatever he touches turns to gold, not only on the field.
In the US, viewership numbers during MLB playoffs were skyrocketing:
Game 5 of the NLDS between the Dodgers and the San Diego Padres was the most-watched MLB postseason game ever in Japan.
Last March, it was reported that Dodgers ticket prices were soaring, both home and away:
The Dodgers' signing of Shohei Ohtani amid his emergence as a global star has wildly accelerated sales — and prices — of tickets to see the Dodgers.
Even in Japan, the most unlikely products endorsed by Ohtani get unprecedented boosts:
A small ironware maker in Oshu, Iwate Prefecture, has seen a surge in global orders after a social media post by baseball star Shohei Ohtani. The company, Oitomi Inc., produces traditional nambu tekki iron kettles in Ohtani's hometown. When Ohtani shared photos of an iron kettle and a "thank you" message on his Instagram account on 9 May, it caught the attention of Kaito Kikuchi, the owner of Oitomi. The kettle was a gift for Ohtani, who plays for the Los Angeles Dodgers. Kikuchi was overwhelmed by the unexpected publicity and the subsequent influx of orders. He initially thought it was a prank.
The photos showcased the company's Miyabi one-litre iron kettle, which costs ¥24,200 and is blue, similar to that of the Dodgers' uniform. The kettle has an octagonal body, which symbolizes gradual prosperity, and the lid's knob is decorated with a chrysanthemum shape. The kettle is reportedly popular as a symbol of luck. Following Ohtani's post, the company was inundated with orders and inquiries from Japan and overseas. The five Miyabi kettles in stock quickly sold out, and Oitomi's online shop was accessed over 300,000 times three days after the Instagram post. The kettle producer's firm had recorded about 3,000 hits on a busy day. Customers placing new orders now face wait times of about a year.
The "Ohtani effect" was epitomized by a
samurai helmet made by Marutake Sangyo Co., based in
Satsuma-Sendai, Kagoshima Prefecture. The helmet made headlines when Ohtani wore it during a home run celebration when he was playing for the Los Angeles Angels. They became popular as gifts sent to people who donated to a local government under the Furusato Nozei donation system. In fiscal 2023 alone, the Satsuma-Sendai government collected a total of ¥29.15 million from 29 donations.
<p>MORIOKA — A small ironware maker in Oshu, Iwate Prefecture, has been swamped with orders from around the world since being mentioned in a social media post by two-way baseball star Shohei Ohtani, becoming the latest business to reap an unexpected economic boost thanks to the “Ohtani effect.”</p>
Centuries-old craft gets upswing from baseball superstar's attention