- 14 Mar 2002
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No joke. The Japanese government has launched a nationwide competition for ideas on how to increase the consumption of alcoholic beverages:
サケビバ!, read Sake Viva!, is run by the National Tax Agency (NTA) and asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.
日本産酒類の振興・発展を考えるビジネスコンテスト|サケビバ
sakebiba.jp
サケビバ!, read Sake Viva!, is run by the National Tax Agency (NTA) and asks 20- to 39-year-olds to come up with proposals to help revitalise the popularity of alcoholic drinks, which have fallen out of favour because of lifestyle changes during the coronavirus pandemic and among young people.
The competition, which runs until 9 September, calls for "new products and designs" and ways to promote home drinking. Entrants are also encouraged to explore sales methods using the metaverse. The NTA said alcohol consumption in Japan had fallen from an average of 100 litres a person a year in 1995 to 75 litres in 2020. The decrease in alcohol sales has hit Japan's budget, which is already running a deficit of more than ¥48tn (£290bn) Taxes on alcohol accounted for 1.7% of Japan's tax revenue in 2020, down from 3% in 2011 and 5% in 1980. Total revenue from tax on alcohol in the 2020 financial year fell by more than ¥110bn to ¥1.1tn compared with the previous year, the NTA said earlier this month. It was the biggest fall in alcohol tax income in 31 years.
Japan tax office launches campaign to help encourage drinking
Contest asks young adults for ideas to revitalise popularity of alcoholic drinks after big fall in tax revenues
www.theguardian.com
Japan encourages its sober young people to drink more and boost economy
The Japanese government has launched a nationwide competition to revitalise the alcoholic beverages industry which has been shrinking due to demographic changes, lifestyle choices and the coronavirus pandemic.
news.sky.com
需要喚起へ若者のアイデアを 酒類消費減少で―国税庁:時事ドットコム
国税庁は、若者を対象に日本産酒類の需要喚起に向けた提案を募るコンテスト「サケビバ!」を開催する。新たなサービスや販売戦略について若者目線のアイデアを引き出し、人口減少などで縮小傾向にある国内市場の活性化につなげたい考えだ。
www.jiji.com