- 14 Mar 2002
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Since the New York Times listed Morioka second after London on its "52 Places to Go in 2023," surprising everyone in the tourism industry, Iwate's capital has seen an increasing influx of foreign tourists. Why Morioka, you might ask? Craig Mod, a writer and photographer who has called Japan home for most of the last twenty years, explains:
Meanwhile, the residents of Morioka remain unfazed by all the unexpected attention they are getting.
Why Morioka? Japan Answers.
Morioka — not Tokyo, not Kyoto — was featured on this year’s 52 Places to Go list. After the list was published, the writer who suggested Morioka returned for a visit.
NY Times Nod Puts Morioka on The Map
Visitors from Japan and overseas have been flocking to a city in the Tohoku region since its inclusion on a major U.S. newspaper’s annual list of recommended tourist destinations. Morioka came in at second place after London on The New York Times’ list of “52 Places to Go in 2023.”
Meanwhile, the residents of Morioka remain unfazed by all the unexpected attention they are getting.