The project began three years ago, focusing on a phenomenon called "heat acclimation," where plants exposed to mild temperature stress beforehand can survive in high-temperature environments that are not lethal. The company applied this approach to hop cultivation, working with Saaz hops from the Czech Republic and Hersbrucker hops from Germany, both popular varieties in beer production. Kirin treated hop seedlings at 25 degrees before cultivation and found they grew well even in high temperatures of 30 degrees. They showed no signs of poor growth. The same solid growth was observed even after the seedlings were not watered for 10 days to simulate drought conditions. Field tests on the seedlings were conducted outdoors at two locations in Iwate Prefecture, with a daytime temperature difference of about 2 degrees. Seedlings pre-treated with heat performed better than the untreated ones at the warmer site. They grew taller and developed more leaves without growth problems, the company said. Importantly, the hops' aroma and flavor remained unchanged.