Tourism Japanese tourist organizations targetting wealthy visitors

thomas · 5 Dec 2022

The Japan Tourism Agency (JTA) and other governmental tourism organizations will be targetting wealthy visitors from abroad, especially those who spend at least one million JPY (USD 7,200) during a single visit. These travellers, mainly from the United States, Britain, France, Germany, Australia and China, accounted for only 1 per cent of all inbound tourists in the pre-pandemic year of 2019; however, their spending made up 11.5 per cent of the total, according to a survey conducted by the Japan National Tourism Organization (JNTO). Although increasing numbers of tourists have been arriving in Japan since the relaxation of COVID-19 border controls in September, the JTA and JNTO want more "premium tourists" to enter.

The number of people with at least $1 million in assets is expected to grow by about 1.5 times worldwide over the five years from 2021, according to a private institution. But Japan trails the United States and European countries in attracting wealthy tourists. Japan ranked 36th in the list of overseas travel destinations for wealthy British tourists, a JNTO survey showed. Japan was also 13th for wealthy U.S. travelers, falling behind such countries as Italy and Thailand. Wealthy tourists tend to prefer nature and cultural experiences, contributing to the preservation and development of cultures and industries, according to the JTA and JNTO. Since October, the two government bodies have been inviting travel agencies catering to wealthy clients to join night tours guided by monks at Mount Koyasan in Wakayama Prefecture and visit luxury hotels in Kyoto and Nara prefectures.

Perhaps a good job opportunity for foreign residents?

However, she added: "The industry is lagging behind in personnel training. There are also not enough English speakers."

Japan sets sights on wealthy visitors to increase consumption | The Asahi Shimbun: Breaking News, Japan News and Analysis

Majestic · 6 Dec 2022

"There are also not enough English speakers."

Maybe we could send the kids to some sort of juku, so that they could learn how to speak English.

johnnyG · 6 Dec 2022

The Pareto principle, an 80/20 thing. The trend is that most/all of the profit (80%) will come from this comparatively small (20%) group of tourists. (Similarly, iphone does not dominate in market share, but apple gets the best profits. Other phones are effectively commodities--thin margins.)

mdchachi · 6 Dec 2022

johnnyG said:
The Pareto principle, an 80/20 thing. The trend is that most/all of the profit (80%) will come from this comparatively small (20%) group of tourists. (Similarly, iphone does not dominate in market share, but apple gets the best profits. Other phones are effectively commodities--thin margins.)

iPhone is no niche these days. Over 50% of mobile users in the U.S. use iPhone now. And Apple can make money even on old phones via cloud storage, apps, music, etc.

johnnyG · 6 Dec 2022

Also, was it here (or a different forum?) that there was a user going by KyushuWoozy? I think they were in Kyushu, and their biz of setting up bespoke tours there for tourists got hit hard. Not sure if they've survived.

**
Also also, I'm not a biz person, and so could be misunderstanding/mis-stating how it applies to businesses. So I sometimes see links like this (and there are other versions):

The 80/20 Rule: Learn how to use the Pareto Principle in business

In this blog post, we will tell you how to apply the Pareto Principle in business to boost productivity and maximize profits.

rockcontent.com

Tourism Japanese tourist organizations targetting wealthy visitors

thomas

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Majestic

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johnnyG

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mdchachi

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johnnyG

Sempai

The 80/20 Rule: Learn how to use the Pareto Principle in business

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