Previously, JAL collaborated on the "Wing Room" at the Tokyo Bay Tokyu Hotel, which recreates cabin seating on the airline's passenger jet. The room opened in 2022, and last year, the economy-class seats were upgraded to first-class seats. This is the first time the Haneda Excel Hotel will recreate a cockpit for a room. The instrument panels used by the pilots are recycled from discarded parts. Besides using the cockpit room to create new fans, the company is looking for other ways to bring people closer to airplanes. In 2021, a JAL subsidiary won approval from the government to manufacture and sell products at Haneda airport. One item for sale is bags made from onboard life vests.