The proposed guidelines focused on the net amount of alcohol contained in beverages. Citing World Health Organization and other reports that the less pure alcohol one consumes, the lower their cancer and other risks will be, the guidelines point out that even light drinking could raise the danger of high blood pressure, as well as oesophagal cancer among men and bleeding strokes among women. They also highlight research findings that continuing to ingest approximately 20 grams or more of pure alcohol per day raises the risk of developing bowel cancer. Based on this, the draft advises: "It is important to set the amount you drink in advance by understanding your normal intake volume."