This year, the premium seats, targeted at wealthy domestic or foreign visitors, cost 150,000 or 200,000 JPY. The Yamahoko procession is scheduled for 17 July, during the first half of the festival. According to Yasakajinja shrine, located in Kyoto's Higashiyama Ward, Nomura earlier asked the association not to serve booze or food at the festival and sought a response to his request in spring. "The chief priest doesn't oppose the premium seats or the prices for the seats," an official at the shrine said. "He is insisting that he disagrees with people's attitude of thinking it's OK to eat or drink while watching the Shinto ritual Yamahoko procession," Nomura told the association through another priest on 6 and 11 June that he intended to vacate the director's post.