Individuals interested in friendship marriage are, on average, 32.5 years old with incomes exceeding the national average, and about 85 per cent have a bachelor's degree or higher, according to Colorus. The trend is particularly appealing to asexual individuals and homosexuals. Many asexuals, who are unable to feel sexual desire or fall in love, still crave connection and companionship. Homosexuals may opt for friendship marriages as an alternative because same-sex marriage is not legal in Japan. Some heterosexual young people, who dislike traditional marriage patterns or romantic relationships, but are subject to societal pressures, have also been embracing the new trend. About 75 per cent of Japanese in their thirties still view marriage as a life goal, as reported by the Japanese Cabinet Office. However, 47.2 per cent of Japanese married couples have not had sex in the past month, and the number is rising, a 2016 survey showed. Seeking alternatives to traditional marriage, people have turned to friendship marriage to present a "stable and mature" image for career advancement or to please their parents. In Japan, being married has tax benefits and it remains very difficult for single women to have children. More than 70 per cent of partners in friendship marriages did so to have children.