Tokai Rika, an affiliate of Toyota Motor, has developed a composite resin material that contains up to 55% bamboo fibre. The bamboo was harvested from trees that were cut down for bamboo forest management. A new factory that came online in Kochi prefecture in July will start shipping the Bamboo+ resin later this year. With the resin's smooth texture and high-end appearance, the aim is to use the material "in interior components that people will see, such as the instrument panel on the dashboard and the (centre) console," said the head of the Bamboo+ segment. Tokai Rika also sees applications beyond autoparts in a wide range of products from furniture to home appliances. The revenue target for this business is 1 billion yen ($6.59 million) or more by fiscal 2030.