chocolate

it would be チョコレート, chokoreeto in Romaji. The long "e" to "ei" doesn't happen to foreign loan words. ショコラ/shokora is just a contraction. チョコ/choko is also common.
 
Just thought I'd through in there that I don't think ショコラ (shokora) is a contraction of チョコレート (chokoreeto). I would think it came from the French word "chocolat," obviously meaning chocolate, and essentially sounds the same as ショコラ (shokora), only, of course, with a French accent rather than a Japanese one. Haha.
 
Usually "chocolate" is referred as "chokoreeto" (チョコレート).
"Shokora" (ショコラ) came from French "chocolat".
Poeple use it when they want to make it something posh and fancy... :roflmao:
ガトー・ショコラ (gateau chocolat) sounds more elegant and expensive than チョコレートケーキ (chocolate cake) somehow.
 
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