Do you mean for first time visitors?
For those going to Japan for a first time visit, I'd say the following:
-Visit Meiji Shingu Shrine.
-Visit Shibuya/Harajuku/Aoyama on a Sunday.
-Visit/Shop "Electric Town" Akihabahara.
-Climb/Visit Mt. Fuji in the early morning.
-Go to the
Tokyo Tower at night when the tower is lit.
-Walk along Nakamise Dori to Sensoji Temple
-Ride the Shinkansen to Hakone, Atami, Nikko or Kinugawa and stay at one of the traditional onsens.
For those re-visiting Japan:
-Visit cultural landmarks in
Kyoto, Osaka and Nagoya areas
-Go snowboarding/sking in
Hokkaido
-Go scuba diving in
Okinawa
-Visit Tokyo Disneyland
-Go to one (or all) of the big four festivals of Japan - Aikawa Kinzan Matsuri (July 25-27); Ryotsu Tanabata Matsuri (Aug 6-8), Sawata Shishi-Ga-Jo Matsuri (Aust 10-11) and the Ogi Minato Matsuri (Aug 28-3).
-Visit Ueno Park during the Cherry Blossom season (April).