You can see it like "This +noun" vs "This one". So:
この その あの - "this/that/that (over there) + noun"
これ それ あれ - "this one / that one / that one (over there)"
so, in your example, since it's this + noun it should be このじしょは。。。
compare:
このじしょはあかいです。 - "This dictionary is red."
これはあかいじしょです。 - "This (one) is a red dictionary."
Hope that was to any help