Tourism Fuji City issues certificates to tourists unable to view Mt. Fuji

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Fuji City in Shizuoka Prefecture issues a commemorative certificate to visitors who come to view Mount Fuji but are unable to see it due to cloud cover or other weather conditions. The initiative is presented as a way to acknowledge visits on days when the peak is not visible and to highlight seasonal and atmospheric variation.



The certificates, called 「男前証明書」Otokomae shōmei-sho or 「べっぴん証明書」Beppin shōmei-sho, are offered for a limited period during poor weather. The Mount Fuji Tourism Exchange Bureau has described the programme as a light-hearted gesture linked to local folklore, personifying Mount Fuji as a female deity who is said to hide from certain visitors.

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At the tourist information centre at Shin-Fuji Station on the Tokaido Shinkansen line, visitors can receive a "handsome certificate" or a "beautiful certificate" free of charge if Mount Fuji cannot be seen. Based on a local legend that Mount Fuji is a female deity, the idea is that she hides out of shyness when handsome men arrive and out of jealousy when beautiful women appear. A tourist from South Korea who received a certificate said, "Thank you. I'm really happy right now. It's a bit sad not to see it, but it's nice to be able to experience it in this way here." Suzuki of the tourism bureau said the goal is to help visitors feel connected to Mount Fuji even on days when it cannot be seen and to encourage them to explore the surrounding area before heading home. City officials in Fuji also monitor the mountain daily. According to Hiroyuki Suzuki of the city's promotion division, "At Fuji City Hall, we observe Mount Fuji three times a day from the eighth floor at 8 a.m., noon, and 4 p.m. We record whether clouds blocked the view, whether the mountain was clearly visible, or whether only part of it could be seen."



 
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