Tourism New app helps Muslim travellers find halal options in Japan

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Despite Japan's global appeal, limited halal food options have hindered Muslim tourism. The Japanese-developed Halal Navi app is bridging this gap. By providing information on halal restaurants and mosques and sharing travel tips, Halal Navi allows Muslim travellers to explore Japan more comfortably. The app has gained significant traction in Southeast Asia and the Middle East, particularly after a viral Instagram video by Halal Navi CEO Ikuto Hongu showcasing a Japanese Wagyu restaurant. This video garnered over a million views, highlighting Japan's growing demand for halal travel resources.


Halal Navi app

Halal Navi app (via Asahi)

The number of visitors to Japan from Malaysia and Indonesia―both with large Muslim populations―reached around 840,000 in 2023, doubling from a decade ago, according to the Japan National Tourism Organization. A study by Hirofumi Tanada, a professor emeritus at Waseda University, estimates Japan's Muslim population stands at 350,000 as of late 2023. However, strict requirements make halal certification challenging for many domestic companies. Certification requirements include not only halal-compliant ingredients but also ensuring that products are not transported alongside pork during distribution, according to the Japan Halal Business Association, which promotes halal practices and supports Muslims.



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