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In March, the number of foreign visitors to Japan surged by 69.5 per cent compared to the previous year, reaching over 3.08 million—a milestone as it exceeded the 3 million mark for the first time in a single month. This increase was driven by tourists attracted to the cherry blossoms and Easter holidaymakers. Additionally, overseas travellers spent a record 1.75 trillion JPY (equivalent to USD11.3 billion) in the January-March quarter, marking the highest-ever expenditure for three months. The weakened yen contributed to this growth, as reported by the Japan Tourism Agency. Prime Minister Fumio Kishida chaired a ministerial council meeting to promote Japan as a tourism-oriented country.
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Though not everyone is happy about the influx:
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The annual record of 31.88 million arrivals was logged in the pre-pandemic era in 2019, while the previous monthly high of 2,991,189 arrivals was recorded in July 2019. Visitors spent a record 5.3 trillion JPY in 2023. The most significant number of travellers came from South Korea at 663,100, up 13.2 per cent from the pre-pandemic level in 2019, followed by those from Taiwan at 484,400, up 20.4 per cent, according to the Japan National Tourism Organization's estimate. The rise in numbers also coincided with this year's Easter holiday in late March. Data showed that travellers from the United States and the Philippines, countries with large Christian populations, rose 64.3 per cent to 290,100 and 63.2 per cent to 78,800, respectively, compared with the figures in 2019.
Foreign visitors to Japan top 3 mil. in March, single-month record
The number of foreign visitors to Japan soared 69.5 percent from a year earlier to over 3.08 million in March, the first time the tally exceeded the 3 million mark in a single month, boosted by tourists drawn to cherry blossoms and by Easter holidaymakers, government data shows.
Though not everyone is happy about the influx:
The rise in inbound travel is leading hotels to raise their rates. Umekoji Potel Kyoto began setting higher prices for overseas bookings than domestic customers last month. The average room rate for Golden Week is 5% higher this year than in 2023. A 2,000-yen bowl of ramen at one tourist destination has become a hot topic on social media. Some observers argue that businesses charge foreign tourists more for goods and services. Hideo Kumano, chief economist at the Dai-ichi Life Research Institute, estimates that foreign visitors' share of individual spending on restaurants and entertainment will rise from 7.9% in 2023 to the 16% range in 2029. "Prices are expected to face more upward pressure going forward," Kumano said.
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Japan foreign tourists top 3m in March, fueling record spending boom
Travelers looking to capitalize on weak yen push up hotel and service prices