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Sony said it would eliminate plastic in its packaging in 2023 as companies worldwide shift to sustainable materials. The company will begin with smaller products weighing 1 kilogram or less, such as smartphones, cameras and audio accessories, covering an estimated 40 per cent of the products Sony shipped in 2021.
Photo credit: Keiichi Furukawa
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Photo credit: Keiichi Furukawa
Sony becomes the first major Japanese electronics company to move toward eliminating plastic in packaging. Larger products like televisions will have plastic eliminated from their packaging at an unspecified point in the future. Sony will procure paper boxes from external sources and develop new packaging materials in-house from sources like bamboo and sugarcane fibre. While TV packaging will continue to rely on polystyrene foam for the foreseeable future, Sony will look to adopt new technology that creates foam from powdered recycled paper.
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Sony to eliminate plastic packaging, starting with phones and earbuds
Exclusive: Electronics group eyes shift to paper and bamboo materials