Known for its natural landscapes and use of groundwater from the Daisetsuzan mountains for drinking water and sewage, Higashikawa has attracted new residents with its strong family and business support systems. "It's a great environment for raising children, and the natural groundwater is delicious," said one 46-year-old male freelancer who responded to the survey. "There are many stylish restaurants and volunteer activities, and it's always vibrant." The town ranked top in the "friendliness" category — which could be attributed to how inclusive it is to outsiders — in part due to its unique shareholder program, through which residents and people living outside the prefecture can contribute to community projects.