News South Korean chicken chain makes debut in Shibuya

Prices will be similar to those at South Korean locations. "Thigh burgers," which feature a seasoned fried patty and special sauce, are sold in South Korea for 4,600 won (USD 3.40) without fries or a drink. A meal costs 6,900 won. The company is ready to test whether its value will be "affirmed in Japan, an advanced restaurant market," said CEO Kim Dong-jeon. "As long as we offer food that tastes better than what's expected at our prices, we can achieve the same growth in Japan as in South Korea," Kim said. Mom's Touch has enjoyed fast growth since opening in 1997, with its big, juicy chicken and affordable prices attracting customers from a wide range of ages. It became the top burger chain in South Korea in terms of stores in 2021. The chain has expanded beyond South Korea, running several U.S., Thailand, and Mongolia locations. The company decided to make a full debut in Japan after a pop-up shop in Shibuya last fall attracted about 33,000 customers in three weeks.

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