- 14 Mar 2002
- 21,057
- 18,914
The 2025 Japan Travel Awards highlighted eleven exceptional attractions championing tourism through diversity, inclusion, sustainability, and hospitality. Selected by industry experts, these winning destinations offer unique ways to experience Japan.
Kurabito stay in Saku, Nagano:
An interactive and sustainability-focused cultural and accommodation experience where visitors can become a "kurabito" (sake brewer) for a day. A joint venture between a 300-year-old local Kitsukura Sake Brewery and KURABITO STAY in Saku, Nagano Prefecture, a well-known sake brewing region.
Awarded for its commitment to providing a comprehensive travel experience that promotes slow, immersive cultural exploration, community-based regional development, women's empowerment, and preserving centuries-old Japanese businesses and residents' livelihoods. Kurabito Stay ensures that every traveller enjoys a genuinely memorable experience. This establishment exemplifies a well-curated and flawlessly executed bilingual travel experience that is educational, engaging, and beneficial for both domestic and international travellers and the local community.
Other winners include:
Kurabito stay in Saku, Nagano:
An interactive and sustainability-focused cultural and accommodation experience where visitors can become a "kurabito" (sake brewer) for a day. A joint venture between a 300-year-old local Kitsukura Sake Brewery and KURABITO STAY in Saku, Nagano Prefecture, a well-known sake brewing region.
Awarded for its commitment to providing a comprehensive travel experience that promotes slow, immersive cultural exploration, community-based regional development, women's empowerment, and preserving centuries-old Japanese businesses and residents' livelihoods. Kurabito Stay ensures that every traveller enjoys a genuinely memorable experience. This establishment exemplifies a well-curated and flawlessly executed bilingual travel experience that is educational, engaging, and beneficial for both domestic and international travellers and the local community.
Other winners include:
- Best accessible travel: Barrier-Free Outdoor Support in Otsu, Shiga
- Best LGBTQ+ Travel: Ace Hotel Kyoto
- Best Sustainable Travel: Natural Indigo Dye Studio AiAii in Sumoto, Hyogo
- Best Inbound Travel: Samurai Trip–Kendo Experience Tour in Ota, Tokyo
- Best Family Travel: Iganosato Mokumoku Tezukuri Farm in Iga, Mie
- Best Destination Development: Hakko House Nagaoka in Niigata
- Best Cultural Travel: Templestay Zenso in Chiyoda, Gunma
- Best Luxury Experience: Treeful Treehouse Sustainable Resort in Nago, Okinawa
- Best Social Impact Award: Ume, Yamazoe in Nara
- Best Accommodation: Hakone Honbako in Kanagawa
ジャパントラベルアワード 2027
観光の未来をつくる、国内最大級の観光アワード「ジャパントラベルアワード」。ジャパントラベルアワードは、「観光からより良い社会をつくる」ことを目的に、2021年に創設されました。誰もが安心して旅を楽しめること、多様な人々の視点やニーズを大切にすること、地域や環境にやさしいことを実践する、日本各地の魅力的な観光地やユニークな体験を「感動地」として発掘し、表彰しています。