Located in the southeastern part of the Izu Peninsula, Kawazu is famed for its 8,000 Kawazu-zakura trees. At the festival's opening ceremony on Feb. 1, Mayor Shigehiro Kishi said the town will provide subsidies to help residents maintain cherry trees in their gardens and elsewhere. Kawazu-sakura is said to have been discovered around 1955. A resident, Katsumi Iida, came across a young tree less than one meter tall along Kawazugawa and planted it in his garden. The tree first bore flowers in 1966. Mitsuya Katsumata, a landscape gardener in Ito, Shizuoka Prefecture, was charmed by the flowers and started breeding the tree by grafting in 1969. The variety took hold in many areas and was named Kawazu-zakura in 1974. The Kawazu-sakura Matsuri festival began in 1991.