Chagu Chagu Umakko is a horse festival in Iwate Prefecture, Japan. Held on the second Saturday in June, approximately one hundred horses with colourful fittings and bells parade between Sozen Jinja in Takizawa and Morioka Hachiman-gū.[1] 'Chagu Chagu' is an onomatopoeic expression for the sound made by the horse's bells.[2] In 1978 the festival was recorded as an Intangible Folk Cultural Property.[3] In 1996 the sound of the bells of the Chagu Chagu Umakko was selected by the Ministry of the Environment as one of the 100 Soundscapes of Japan.