The municipal government specifically selected roselle — a type of hibiscus — in 2023 as the first step toward nurturing a new local speciality. The calyx surrounding the roselle petals becomes suitable for consumption after its white flowers finish blooming. It is processed into tea, jam and jelly for use in confectionery and other purposes. In response to the municipality's call for cooperation, 14 residents produced roselle on a trial basis in their own fields. The finished roselle in the tests had a distinctly sour taste overall, reducing concerns that wild boars or muntjac deer would devour the plants. This success gave the project a burst of momentum, with 17 people planting roselle in fiscal 2024 and 23 this fiscal year.