Society Borderless beauty: male cosmetics

"Times have changed," said Yuki Ishikawa, 36, a male hair and makeup artist. Men looking at cosmetics for sale is a sight more commonly seen over the past few years, according to the staff at retailer Loft Co.'s store in Osaka's Kita Ward. An advertisement for lipstick on a store shelf features both male and female models. Koki Yamamura, 23, a company employee, picked out one of the lipsticks. "Makeup makes me feel good," he said. Yamamura began using beauty products such as concealer about two years ago, when his favourite hair wax company began selling cosmetics for men. He said his male friends use lipsticks marketed for women. "I can become the person I want to be with makeup," he said. "I think the stereotype that makeup is only for women is old-fashioned."

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musicisgood said:

If a male wants to have a pleasant facial skin here in Japan. That male should ask his grandmother for advise or even great grandmother.
The answer would always be the same... put cucumber slices on your face.
That method has been around since I've been in Japan for nearly.... well, never mind LOL
I think it has to do with the Asian sun.
I do highly recommend if your high school son is playing baseball 7 days a week after school, have him put some cucumber slices one his face.

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mdchachi said:

But he might get teased. Plus it seems like they might fall off while he's playing baseball.

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Uncle Frank said:

View attachment 100786 When you use lemons instead of cucumbers.

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thomas said:

This is a question for the gents: how do you feel about using cosmetics? So-called 'genderless' beauty products seem to be one of the latest trends in Japanese cosmetics.

Isetan Shinjuku and other department stores will feature both male and female models on the cover of their cosmetics catalogues in 2022. The theme was "borderless beauty."

View attachment 100746​

Makeup that is ‘genderless’ seeks to do away with stereotypes | The Asahi Shimbun: Breaking News, Japan News and Analysis

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Uncle Frank said:

View attachment 100829View attachment 100830 I think I'd have to attend a few classes on what to use where and how much.

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Lothor said:

I've got no issues with other men wearing cosmetics, but I hope that this trend does not catch on - most young people are already under too much pressure to look a certain way while dealing with other social, personal and financial issues. As a generation X cis male, my beauty preparation before going out will remain a shower and a shave.

PS Jhopestrawberry - o-kaeri nasai!

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salyavin said:

Lothor you are from the UK right? I just changed companies but where I was for the last several years as a UK company. The guys from London who kept coming over wore makeup. Mind you this is upper management types and not too old.

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salyavin said:

Lothor you are from the UK right? I just changed companies but where I was for the last several years as a UK company. The guys from London who kept coming over wore makeup. Mind you this is upper management types and not too old.

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Lothor said:

I've got no issues with other men wearing cosmetics, but I hope that this trend does not catch on - most young people are already under too much pressure to look a certain way while dealing with other social, personal and financial issues. As a generation X cis male, my beauty preparation before going out will remain a shower and a shave.

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Lothor said:

Yes, I'm from the UK.

The guys from London ... That explains it - they're a bit strange down south!

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