The customer service was another thing that surprised me. You go to a McDonald's and — unlike in America — they're smiling, getting your order done. They're very particular about how they come across to their customers. I think the differences arise because the rules here are for the community, whereas America is more self-focused. In Japan, for example, if you go on the train, you make sure you're quiet and don't have anything blasting on the speaker. There are a lot of different rules here, so things can go smoothly for other people.