- 14 Mar 2002
- 21,050
- 18,903
With Japan's population declining, top Japanese homebuilders are now competing in major U.S. housing markets. In fiscal 2023, Sekisui House, Daiwa House Industry, and Sumitomo Forestry sold around 30,000 homes in the U.S., about 30% more than their sales in Japan. These companies mainly target Texas and Florida, where the relocation of companies like Tesla, attracted by low tax rates, is driving up housing demand.
Sumitomo Forestry's Brightland Homes
Sekisui House plans to introduce Japanese construction technology to the U.S., using materials developed in Japan for most of its two-by-four construction. "Detached homes in the U.S. are typically resold within eight to ten years," Nakai noted. "By transplanting our technology, we can build Sekisui House's reputation in the existing homes market."
Sekisui House also promotes its Shawood line of Japanese-style wood houses, which feature more substantial beams and pillars to maximize interior space. On the other hand, Daiwa House focuses on localizing its operations and leadership in the U.S. "The legal system, culture, and business practices are entirely different, so we don't expect to leverage all our strengths from Japan," explained Toshiya Nagase, head of Daiwa House's single-family housing division.
Paywall alert:
asia.nikkei.com
Sumitomo Forestry's Brightland Homes
Sekisui House plans to introduce Japanese construction technology to the U.S., using materials developed in Japan for most of its two-by-four construction. "Detached homes in the U.S. are typically resold within eight to ten years," Nakai noted. "By transplanting our technology, we can build Sekisui House's reputation in the existing homes market."
Sekisui House also promotes its Shawood line of Japanese-style wood houses, which feature more substantial beams and pillars to maximize interior space. On the other hand, Daiwa House focuses on localizing its operations and leadership in the U.S. "The legal system, culture, and business practices are entirely different, so we don't expect to leverage all our strengths from Japan," explained Toshiya Nagase, head of Daiwa House's single-family housing division.
Paywall alert:
Florida and Texas property markets draw Japanese homebuilders
Daiwa House, Sekisui House and Sumitomo Forestry sell more homes in U.S. than in Japan
asia.nikkei.com
