The outcome is the same. Which is not the same as the meaning being the same.
Promoting implies a recommendation or endorsement, at the very least encouraging others to visit. Publicizing merely implies broadening knowledge of the site's existence. Quite clearly he did
not want to promote the site, even though he did end up publicizing it. And though in the end result there isn't a nickel's worth of difference, I still like to adhere to
Rule 13.