Working with farmers who cultivate barley and hops used in beer making both in and outside Japan, Suntory planted different crops in fields during off-seasons. It also ensured there was less plowing. These approaches aimed to prevent decomposition and leakage of organic substances in the soil. This was to minimize the use of chemical fertilizers, whose production contributes to CO2 emissions. Suikuu Ale will be sold in special cups that also mark a world first. [...] The company intends to sell its basic standard brew at the world fair's site so opinions from those who sample it can be gathered directly. Suggestions regarding the beverage's taste and aroma will allegedly be reflected in the final product. The finished drink will be released throughout Japan in September 2025 under the brand name World Kanpai Beer.