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Society Oji Papers to switch from baby to adult diapers

thomas

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I saw this yesterday on NHK: What could be more symptomatic of Japan's demographic changes than Oji Papers' decision to switch production from baby napkins to adult diapers?

Oji Holdings, a specialist in paper products, said it would stop making children's nappies in September amid a sharp decline in demand. The firm's sales have dropped from about 700m in 2001 to 400m today. Sales of adult diapers have outpaced those of nappies in Japan for over a decade, and recent population statistics indicate that the trend will continue.


A spokesperson for Oji Holdings said the firm would boost production of sanitary products for older people, adding that they expected them to be used in nursing homes and other public facilities. "Demand for baby diapers is decreasing due to several factors, including the falling birthrate," the spokesperson said. The firm will continue to sell nappies domestically until stocks run out and plans to expand production in countries such as Indonesia and Malaysia, where demand is expected to grow.




 
A few days ago, CNN had a piece on how Japan's ageing society changes the consumer product market:


Lots of graphs and stats:

 
Hoping the day never comes when I swap my underwear for diapers.

 
I would appreciate it if he/she wears a diaper for a family living together obediently.
I refused that father wore a diaper and had a hard time.
日常生活動作(Activities of Daily Living)
The diapers to wear depending on a daily living activity are different.

 
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