The launch by Kochi Ekimae Kanko comes as more travellers take overnight buses instead of staying at hotels, which are soaring in price in Tokyo and elsewhere amid the surge in inbound tourists. Many hotels are also limiting their availability because of staffing shortages. Tokyo-based bus operator Willer Express said the average occupancy rate of express busses increased 5 percentage points to 86% in 2024. In the company's October survey, more than 60% of respondents said they had taken overnight buses because other accommodations cost too much.