In response, Dole Japan launched the "Mottainai Banana" project in 2021. The Japanese term "mottainai" translates to "regrettable wastefulness." More than 60 companies in the confectionery, bakery and other industries have joined, processing imperfect bananas into products such as juice, ice cream and sweets. In fiscal 2024, approximately 2,000 tons of these bananas were reportedly converted into various items. Banana charcoal, newly commercialised by Dole Japan in April, draws inspiration from the practice in the Philippines of carbonising imperfect bananas for fertiliser. Although its burn time is relatively short at about 30 minutes, it is lighter and easier to ignite than typical charcoal, making it suitable for starting barbecues. It is also easy to break up and dispose of after use, making it user-friendly.