[...] The thing is that I started noticing just how many girls wearing leggings seem to be thin as rakes―starved, in fact. And this made me wonder whether the advertising being pumped out by the fashion and health industries isn't actually causing consumers to have an increased rate of eating disorders―which are certainly are a problem outside Japan, amongst young women in particular.
Just look around you and you will realize that everywhere in Japan, the message to consumers is "skinny is in." Skinny leggings, skinny fit jeans, even the government wants us to be skinny with its anti-"metabo" (metabolic syndrome) campaign introduced in April 2008. Yes, being obese is not healthy, but are we going too far in the opposite direction? [...]