There's a concern that increasing the price of the Japan Rail Pass will harm tourism-benefitting businesses and communities in less prominently promoted parts of the country. In order for travelers to come out ahead with the higher prices, that have to take more Shinkansen trips during their pass period. That might seem like it would promote going to more out-of-the-way places, but it's more likely that the extra pressure to get their money's worth will cause travelers to increase their focus on hitting a larger number of big-name cities that they feel more confident will justify the extra spending in terms of sightseeing attractions, such as Tokyo, Kyoto, Osaka, Kobe, and Sendai, while skipping the smaller Shinkansen stops between them entirely.