Yuho Junmai

Yuho Junmai (遊穂 純米酒), crafted by the talented Fujita Miho, is a testament to the artistry of sake brewing. Light and effervescent, it dances on the palate with hints of citrus and a crystal-clear finish. A versatile companion to any meal, its bright character complements various flavours and has a rich texture and bold umami flavours. Its prominent acidity, savoury taste, and clean aftertaste create a perfectly balanced and satisfying sake. It is especially well paired with fatty fish, vinegared fish, chicken karaage, braised pork, cheese, and other dishes with a strong flavour. Whether chilled or slightly warmed, this sake is a versatile and delicious addition to any dining experience.

Mioya Brewery in Hakui, Ishikawa, was founded in 1897. Fujii, Nakanoto-chō, where Mioya Sake Brewery is located, was once known as "Mioya" (御祖). The brewery has a total production capacity of 400 koku. It utilises subsoil water from the sacred Sekidōsan (石動山) as its brewing waterShuzō2000, Mioya Shuzō, on the brink of bankruptcy, was taken over by the father of the current president, Fujita Miho (藤田美穂), a native of Hakui. Her uncle had run the business, and when he passed away in 2003, she gave up her marketing career in Tokyo to take the helm of the brewery. Two years later, she hired Yokomichi Toshiaki as master brewer, developing the Yuho brand together, which is known for its umami-forward character and balanced acidity. By focusing on small-batch sake and experimenting with methods like the kimoto technique, FujiShuzōs led Mioya Shuzō to become a highly regarded brewery domestically and internationally. Fujita was among the many who, without hesitation, offered help to sake brewers affected by the Noto Peninsula Earthquake on 1 January 2024.

Read more on Mioya Brewery and Fujita Miho.

Mioya's leading brand is Yuho (遊穂), a 'food sake' that can be enjoyed with Japanese food, everyday home cooking, Western food, cheese, and mayonnaise. Therefore, Yuho's characteristics are its elegant and unobtrusive aroma, clean and balanced acidity, and robust flavour. Initially, the brewery's products were mainly distributed under the brand name 'Homare' (ほまれ). Yuho is a brand launched after Fujita Miho took over the business.