The first one is a product insert describing "Aizu-nuri", which is a type of lacquerware. The second one describes the design of the item, which is a specific kind of lacquer technique ("makie"), used in this case to depict a poem from a famous anthology of poems from Japan's early history, called the "Manyōshū".
Linking to the lacquer shop here. There is a name on the insert - Sōbei (3rd generation) - but I think this will refer to the proprietor of the lacquer shop/workshop rather than to the individual artist who made the pieces. 会津塗 福西惣兵衛商店
I first learned about Makie lacquer work when I was photographing lacquered inkan for the hanko site I was building. As you can see, each of the motifs feature a different kind of flower: Makie Lacquer Inkan Archives - Hanko Square
Well, the website was my project, for a company that sells these name stamps all over the world. I ended up doing all the photography used for the site, as well as edited much of the content (so I guess I'm to blame for mistakes and innacuracies).