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Western stereotypes may explain Japan's Psy-lence
Amid all the excitement, analysis and general horse-dancing hoo-haa over Korean musician Psy's smash hit "Gangnam Style," one story that has provoked a certain amount of head-scratching among fans is the song's relative lack of success in Japan.
..."Gangnam Style" 's perfect storm of a catchy tune, thumping beat, easy-to-learn dance routine and sense of humor is clearly reason enough to enjoy the hell out of the song, but it's far from the only K-pop song to mesh those attributes...
...Psy has done a lot in ensuring that millions now know that South Korea even has pop music, but he may also have just made it harder for other artists to follow him. While Japanese fans continue to enjoy a relatively diverse range of Korean artists, from this point forth, the vast majority of Americans and Europeans will have their preconceptions of any new Korean acts colored by "Gangnam Style."...
Read the whole article here:
Western stereotypes may explain Japan's Psy-lence | The Japan Times Online