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Need help for university project

UniStralsund

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26 Mar 2008
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Hello!
I need some help for a project at my university in Stralsund, Germany. Under the lecture Applied International Marketing we have to design a marketing plan for a product launch of a deodorant in the Chinese market. As you are member of this China forum I hope you can help me with a short survey. All in all, I prepared 10 questions for you. You will need approximately 2 minutes for answering our formula. Your data treated confidentially. Please, mark your answers with an 窶忸窶? when we gave your option to choose. It is sometimes possible to give more than one answer.

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1. Statistical data
Age:
Gender:
Occupation:
Nationality:

If you are a Chinese resident, please continue with question number 4.
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2. Why are you staying in China?
Your answer:
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3. Did you bring deodorant with you or did you buy it in China?
( ) Yes, I brought one deodorant with me.
( ) Yes, I brought more than one deodorant with me.
( ) No, I bought deodorant in China.
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4. Do you use deodorant?
( ) Yes
( ) No
( ) I do not know the product "deodorant".

If your answer is "No", please continue with question number 9.

If you do not know the product "deodorant", please stop the questionnaire here and send it back.
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5. Which deodorant(s) do you use?
Please name the brand(s):
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6. Where do you normally buy your deodorant in China?
( ) Corner shop / mom-and-pop store
( ) Supermarket
( ) Pharmacy
( ) Others
Please give us the name of the shop:
--
7. How often do you use deodorant?
( ) Several times a day
( ) Daily
( ) Sometimes
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8. Please, grade the following attributes of your deodorant.
(Please only answer this question if you bought a deodorant in China.)

1 = very good; 2 = good; 3 = rather good; 4 = rather bad; 5 = bad; 6 = very bad

Name of deodorant:

( ) Smell
( ) Design
( ) Skin-friendliness
( ) Effectiveness
( ) Price/Performance-Ration
( ) White spots (No white spots on clothes: chose 1 窶 Many white spots: chose 6)
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9. How much money do you spend/would you spend on a deodorant?
(Please, name also the currency, which you use, e.g. RMB, US$, Euro.)

Your answer:
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10. Which kind of deodorant do / would you prefer?
( ) Roll-on
( ) Spray
( ) Other

Thank you very much for the participation in this survey!
Franziska.
 
I'm afraid you're not too likely to find a lot of people living in China as this website is primarily a Japanese forum.

Have you already been to Chinese-forums.com homepage yet? I know that a lot of the members there are living in China and might be willing to respond to your survey.
 
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