- 14 Mar 2002
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Nintendo Sets Ambitious Target for GameBoy Advance
Japanese video game maker Nintendo (news - web sites) Co. Ltd. set aggressive sales targets on Wednesday for its hand-held GameBoy Advance machines, aiming to boost sales by one-third in the business year starting on April 1. The creator of "Pokemon" games has seen sluggish sales of its flagship GameCube consoles while rival Sony Corp (news - web sites)'s PlayStation 2 (news - web sites) dominates the market, but it is finding some consolation in the growing strength of its hand-held models. Nintendo aims to sell two million of its new GameBoy Advance SPs, which feature rechargeable batteries and a brightly lit screen, in the first six weeks after their February 14 launch, Nintendo President Satoru Iwata told a news conference.
Below: The new version of the world's most popular video gaming gadget has the same CPU as the GameBoy Advance but opens and closes like a laptop and has a front-lit screen that allows it to be played in darkness or in bright sunlight. And it has a rechargeable lithium-ion battery. The GameBoy Advance SP will be sold at ¥ 12,500 (US$105) on Feb. 14 in Japan.
Japanese video game maker Nintendo (news - web sites) Co. Ltd. set aggressive sales targets on Wednesday for its hand-held GameBoy Advance machines, aiming to boost sales by one-third in the business year starting on April 1. The creator of "Pokemon" games has seen sluggish sales of its flagship GameCube consoles while rival Sony Corp (news - web sites)'s PlayStation 2 (news - web sites) dominates the market, but it is finding some consolation in the growing strength of its hand-held models. Nintendo aims to sell two million of its new GameBoy Advance SPs, which feature rechargeable batteries and a brightly lit screen, in the first six weeks after their February 14 launch, Nintendo President Satoru Iwata told a news conference.
Below: The new version of the world's most popular video gaming gadget has the same CPU as the GameBoy Advance but opens and closes like a laptop and has a front-lit screen that allows it to be played in darkness or in bright sunlight. And it has a rechargeable lithium-ion battery. The GameBoy Advance SP will be sold at ¥ 12,500 (US$105) on Feb. 14 in Japan.